The Best Therapist Directories To List Your Therapy Practice

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​Therapist directories and listings are important tools for increasing the visibility and reach of your therapy practice. You can connect with potential clients looking for mental health support by choosing where to list your services.

Listing your practice on directories like Psychology Today, Good Therapy, and BetterHelp can improve your online presence. These listings are designed for mental health professionals and their potential clients, offering a targeted approach to marketing your services. Including your practice in general business directories such as Google Business Profile and Yelp is also beneficial. This dual approach broadens your exposure, reaching a wider audience.

Optimizing your directory listings involves more than just signing up and filling out the necessary information. We look into the steps to be sure your practice’s details are consistent across all platforms, the importance of professional photos, and the integration of strategic keywords to improve search engine optimization (SEO).

This guide provides the knowledge you need to decide where and how to list your therapy services. Understanding the landscape of therapist directories is an important step in getting closer to your practice’s goals, whether you’re aiming to attract new clients, establish a stronger online presence, or both.

Why Should Therapists Get Listed On Directory Sites?

Therapists should get listed on directory sites because it improves their visibility to potential clients, improves their SEO rankings, and establishes credibility in their field. Being present on these directories also makes it easier for clients to find and connect with therapists who suit their needs.

Listing on directory sites can also provide therapists with networking opportunities as they become part of a professional community. This can lead to referrals and collaborations with other mental health professionals, expanding their practice’s reach and influence.

Who Benefits Most From Therapist Directories?

Therapist directories benefit both therapists and clients. Therapists gain increased exposure and potential client leads, while clients benefit from having a centralized resource to find trusted and verified mental health professionals tailored to their specific needs.

Therapist directories are particularly valuable for new therapists building their clientele and seasoned therapists looking to expand their services to new areas or specialties. Clients unsure where to start their search for mental health support find these directories especially helpful, as they can easily compare services, specialties, and client reviews.

Best Therapist Directories For Increasing Your Practice’s Exposure

If you’re a family therapist, psychologist, social worker, or other mental health professional looking to grow your practice, the right therapist directory can make all the difference. Below, we’ll introduce some of the top online directories where you can list and promote your services. 

These directories are not only platforms for visibility but are also resources that facilitate connections between therapists and those seeking their services. They offer a variety of features to improve your practice’s reach and cater to specific client needs.

Let’s look at each directory to determine which might be the best fit for your professional aspirations.

Psychology Today

As one of the leading directories, Psychology Today offers therapists a platform to create detailed profiles that include their photo, bio, and the therapies they offer. Therapists can also post articles and blogs directly on the site, increasing engagement with potential clients. 

This directory is highly popular among clients due to its user-friendly interface and extensive search filters that help users find the right therapist based on their needs. 

Pricing: About $30 per month.

Good Therapy

Good Therapy promotes ethical practices and focuses on quality over quantity. Therapists listed here must meet stringent requirements to adhere to the highest professional standards. The site also offers educational resources for both therapists and clients, further establishing its credibility and utility. 

Profiles include detailed information about therapeutic approaches and client testimonials. 

Pricing: Starts at $30 per month, with options for additional exposure and features at higher price tiers.


Unlike traditional directories, BetterHelp connects therapists with clients for online therapy sessions directly through its platform. It serves as an employer to therapists, providing a steady stream of clients but requiring a commitment to a set number of weekly hours. 

Therapists benefit from BetterHelp’s extensive marketing efforts and large user base, while clients enjoy the convenience of accessing therapy from anywhere. 

Pricing: Therapists are not charged; they are compensated for their services provided through the platform.


Zencare is a directory known for its vetting process, which includes a personal interview and quality checks before therapists are listed. This makes sure that clients see only top-quality professionals. 

Therapists can feature videos and real-time booking capabilities, enhancing client engagement and conversion rates. 

Pricing: Varies based on the city and services, generally starting around $50 per month.


Originally a medical care appointment booking platform, Zocdoc also serves therapists. It distinguishes itself with a real-time availability calendar, allowing clients to book instant appointments. 

This feature is particularly attractive for therapists looking to fill last-minute cancellations. 

Pricing: Zocdoc charges per new patient appointment booked through the platform, which can vary by location and specialty.


Focused on inclusivity and accessibility, Therapyden promotes therapists who support social justice issues and cater to marginalized communities. It offers a sliding fee scale to make listings more accessible to therapists at different career stages. 

Pricing: Free basic listing, with a paid option that offers more visibility and features.


Headway primarily serves as a network that simplifies working with insurance companies, making it easier for therapists to attract and manage clients with insurance coverage. 

This platform handles all billing and insurance verification processes. 

Pricing: Free to join; Headway takes a percentage of the reimbursement as a fee for their services.


Alma focuses on supporting therapists through community-building and shared workspaces in addition to its directory services. Members benefit from referral networks, billing support, and professional development resources. 

Pricing: Membership fees apply and vary by the services and amenities used.

Choosing Therapy

This platform includes extensive profiles, articles written by therapists, and an online magazine to educate the public on mental health. Choosing Therapy helps therapists reach a broader audience by providing a blend of informational content and therapist listings. 

Pricing: Listing fees are typically around $50 per month.


Therapytribe offers a comprehensive listing service that includes search engine-optimized profiles, integration with social media, and the ability to post blogs directly on the site. It targets a global audience, enhancing the potential reach for therapists. 

Pricing: Around $30 per month.


Mental Health Match

Unique for its matching algorithm, Mental Health Match pairs clients with therapists based on detailed questionnaires about the client’s needs and preferences. This highly personalized approach helps increase the likelihood of a successful therapist-client match. 

Pricing: Free basic listing with paid options for enhanced features and exposure.

Therapynotes Directory

Integrated with TherapyNotes software, this directory is ideal for therapists who use TherapyNotes for practice management. It helps streamline client management and increases visibility to potential clients who are looking for therapists in their area. 

Pricing: Included with TherapyNotes subscription, which starts at about $49 per month.


Like BetterHelp, Talkspace offers online therapy and employs therapists directly to provide services via text, video, and audio messaging. It’s known for its user-friendly app and strong marketing presence. 

Pricing: Therapists are compensated for their services but are not charged for listing.

Clarity Ease

A newer entry in the field, Clarity Ease focuses on matching clients with therapists through an intuitive interface and detailed filtering options. It emphasizes user experience and therapist support. 

Pricing: Free basic for therapists with premium add-ons

General Directories For Therapists

Beyond specialized mental health platforms, general business directories also play a role in improving the visibility of your therapy practice. Listing your services on these platforms can significantly increase your exposure to a broader audience who may not be browsing specialized therapy sites. 

Here’s an overview of some general directories where you can list your therapy practice, helping you tap into local search traffic and gain credibility through association with well-established sites:

Apple Maps

Apple Maps is essential for therapists aiming to reach local clients using Apple devices, as it ensures your practice appears in location-based searches. This directory integrates seamlessly with Siri and other Apple services, boosting your visibility to users who rely on Apple for navigation and local business information.


Yelp is a popular platform for reviews and business recommendations, making it an excellent tool for building trust through client feedback. It significantly increases your local visibility and can influence potential clients who value community-based endorsements.

Google Business Profile

Listing your practice on Google Business Profile is crucial as it enhances your visibility in Google searches and Maps, driving significant local traffic to your site. This platform also allows clients to access your contact information, operating hours, and client reviews, providing a comprehensive look at your practice.

Bing Places for Business

Bing Places for Business helps ensure your practice is visible on Bing’s search engine, catering to users who prefer Bing over Google. Like its Google counterpart, it boosts your local SEO and helps your practice appear in local directory searches.

Yellow Pages

Yellow Pages has transitioned from a print directory to an online powerhouse, offering an online profile that boosts your SEO and local visibility. It remains a trusted source for many users seeking professional services, including therapy.

Angie’s List

Angie’s List is renowned for its reliability and detailed consumer reviews, which can be especially beneficial for therapists looking for vetted exposure. This directory also allows for the accumulation of client testimonials, which can boost your credibility.


Manta specializes in promoting small businesses and offers a personalized platform to highlight the unique aspects of your therapy practice. It is particularly effective for therapists aiming to enhance their local online presence and connect with the community.

Merchant Circle

Merchant Circle connects local businesses with local consumers and offers excellent networking opportunities with other professionals. It also helps build an online presence that complements your other marketing efforts. promotes local businesses to nearby consumers, making it a valuable tool for therapists to attract clients within their geographical area. It helps increase your online visibility and supports local SEO strategies.

Chamber of Commerce

Being listed on your local Chamber of Commerce website lends significant credibility and demonstrates your involvement in the local business community. This association can help build trust with potential clients who value community-supported businesses.

BBB (Better Business Bureau)

A listing with the Better Business Bureau, especially if accredited, serves as a powerful trust signal to potential clients researching your practice. The BBB is known for upholding high standards of honesty and reliability, which can greatly enhance your professional reputation.


Citysearch is particularly useful for therapists in urban areas, as it targets city dwellers looking for local services. This directory can help you attract a more urban clientele and increase your visibility in metropolitan areas.


Hotfrog allows you to create detailed business profiles with extensive content about your services, improving your online footprint and SEO. It also supports global reach, offering services in multiple countries, which benefits practices looking to attract international clients.


Superpages offers a comprehensive directory listing and advertising options to enhance visibility among local searchers. It’s a great platform for reaching a broad audience and boosting local search rankings.


Elocal specializes in connecting local businesses with their communities, enhancing local SEO, and facilitating client connections. It’s an excellent platform for therapists seeking to solidify their presence in the local market and attract nearby clients actively searching for mental health services.

How To List Your Therapy Services

Listing your therapy services involves more than just providing basic contact information. Start by creating complete profiles that highlight your specialties, qualifications, and any unique approaches or techniques you employ. 

Include professional photos and be sure all your contact information is accurate and consistent across all platforms. Be sure to describe your services in a way that speaks directly to your ideal client’s needs, focusing on how you can help them overcome their specific challenges.

What Services Should Therapists Promote On Mental Health Directories?

Therapists should promote all of services that cater to the needs of potential clients. These can include individual therapy, couples counseling, family therapy, group therapy sessions, and online consultations. Highlight any specialty areas such as anxiety, depression, trauma, or child and adolescent therapy. Be sure to also promote any workshops, seminars, or speaking engagements to attract clients interested in those specific services. 

It’s important to clearly define each service, helping potential clients understand exactly what they can expect and how it might benefit them.

How To Optimize Your Directory Listings

Optimizing your directory listings is necessary for maximizing your therapy practice’s online presence and attracting more clients. Here’s a step-by-step guide to make sure your listings are effective and engaging:

Step 1: Verify Your Practice’s Eligibility For Directory Listings

Before you begin listing your services, make sure that your practice meets all the requirements set by each directory. This may include having proper certifications, licenses, and adhering to specific professional standards. Verifying your eligibility upfront can save you time and make sure your entries are accepted and maintained without issues.

Step 2: Be Sure Of Consistency In Your Practice Information

Consistency in your practice information across all listings is important to building trust and improving your SEO. Make sure your practice’s name, address, phone number, and services are exactly the same on every platform. This consistency helps search engines verify the legitimacy of your business, improving your visibility in search results.

Step 3: Showcase Your Practice Through Professional Photos

Including high-quality, professional photos in your listings can significantly increase their attractiveness and engagement. Photos should include your practice’s interior, staff members, and any other images that convey the comfort and professionalism of your services. These visual elements can help potential clients feel more connected and reassured about their choice.

Step 4: Register For Local Business Listings

In addition to industry-specific directories, register your practice in local business listings such as Google Business Profile, Yelp, and local Chamber of Commerce directories. These listings increase your visibility in local search results, making it easier for nearby clients to find you.

Step 5: Enhance Visibility With Strategic Citations

Build citations by making sure your practice is mentioned on relevant websites, such as local news outlets, health blogs, and other authoritative sources. These citations not only improve your SEO but also improve your credibility and reach online. Use tools like Moz Local or BrightLocal to manage and track your citations.

What Is Local Seo And Why Is It Important For Therapists?

Local SEO (Search Engine Optimization) refers to the process of optimizing your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines, often by potential clients who are searching for therapists near them. 

Local SEO for therapists increase the ability to reach prospective clients in their geographical area who are seeking their specific services. Effective local SEO makes sure that when someone nearby searches for therapy services, your practice appears on top in the search results, making it more likely that they will choose your services over others.

How Does Local SEO Benefit Mental Health Professionals?

Local SEO benefits mental health professionals in several ways:

  1. Increased Visibility: By optimizing for local search terms and listings, therapists can increase their visibility among people in the same geographic area. This is particularly important for therapists, as clients often prefer local options for convenience and accessibility.
  2. Higher Engagement Rates: Local SEO drives higher engagement and interaction rates. When your practice appears in local search results, potential clients are more likely to visit your website, call your office, or schedule a consultation.
  3. Competitive Advantage: In a crowded market, standing out becomes essential. Local SEO helps you stand out by positioning your practice at the top of search results for local mental health services, ahead of competitors who may not be optimizing for local search.
  4. Builds Trust and Credibility: Being featured prominently in local search listings like Google My Business enhances your practice’s credibility. Reviews, an integral part of local listings, also build trust among potential clients by providing evidence of satisfactory experiences from past clients.


Local SEO Best Practices For Therapists

To attract more local clients via online searches, therapists need to use effective local SEO practices. A fundamental aspect involves ensuring that your practice’s Name, Address, and Phone Number (NAP) are consistent across all online platforms. 

This includes your website, social media profiles, online directories, and any other publications. Such consistency aids search engines in verifying your business’s legitimacy, which in turn enhances your rankings in search results.

How To Optimize Your Google Business Profile

Optimizing your Google Business Profile improves your practice’s online ranking in Google Maps. 

Begin by filling out every section of your profile ad detailed as possible, including your business name, address, phone number, business category, and a detailed description. Upload high-quality photos of your practice’s exterior and interior, as well as images of your team to create a welcoming online presence. 

Another important step in ranking higher in your therapy practice Google Business Profile is actively managing your client reviews; encourage your clients to leave feedback and make sure to respond to their reviews. This improves engagement and builds trust with potential clients who are considering your services.

Summary Of The Best Therapist Directories For Your Therapy Practice

Listing your therapy practice in both specialized and general directories is a step towards improving your online presence and expanding your client base. By selecting the right directories, such as Psychology Today, Good Therapy, and BetterHelp, and optimizing your listings with consistent, detailed information and professional photos, you can increase the visibility and accessibility of your services. These directories provide a targeted approach to marketing your services, enabling you to reach potential clients actively seeking mental health support.

Using local SEO best practices, such as maintaining consistent NAP details and optimizing your Google Business Profile, is necessary for connecting with local clients. This dual strategy of using both therapist-specific and general business directories broadens your exposure, capturing a wider audience and driving more client engagements.

Remember, the goal is to make your therapy practice easily discoverable and appealing to those in need of mental health services. By using these directories and SEO best practices, you can attract new clients, establish a stronger online presence, and contribute positively to the mental well-being of your community. This approach allows your practice to reach new potential clients and provides them with the necessary confidence in choosing your professional services.


Where Can I Find Local Citations?

You can find local citations on local business directories, industry-specific directories, local blogs, and websites, as well as on social media platforms. Chambers of Commerce and professional guild websites are also excellent sources of authoritative local citations.

How Do You Create Local Citations?

To create local citations, submit your business information consistently and accurately to local business directories, such as Google Business Profile, Yelp, and Yellow Pages. Make sure to include your business name, address, phone number, and website, and keep this information consistent across all listings.

What Is The Easiest Way To Find Citations?

The easiest way to find citations is by using online tools like Moz Local, SEMrush, or BrightLocal that can help you identify where your business is already listed and where potential opportunities for new citations exist. These tools also help monitor and manage your citations efficiently.

What Is The Best Citation Site?

The best citation site can vary depending on your industry and location, but generally, Google Business Profile is considered a bare minimum for local SEO. For broader exposure, sites like Yelp, Facebook, and industry-specific directories are also highly valuable.

Why Are Local Citations Important?

Local citations are important because they help improve your local SEO, which makes your business more visible in local search results. They also enhance your business’s credibility and legitimacy, encouraging more customers to trust and engage with your services.

How Can I Get More Citations?

To get more citations, actively register your business on more local and industry-specific directories. Additionally, engage with local community sites, participate in local events, and seek opportunities to be mentioned in local news or blog posts, which can all contribute to increasing your local citations.

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